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Category Marketing/PR/Ad
No Picture
Created 2012-02-03
Owner admin
Promotion level None
Title Social Media Director
Description The University of Nevada, Las Vegas invites applications for Social Media Director

UNLV is a comprehensive research university of approximately 27,000 students and 2,800 faculty and staff dedicated to teaching, research, and service. The university has internationally recognized programs in hotel administration and creative writing; professional degrees in law, architecture, and dental medicine; and leading programs in fine arts, sciences and education. UNLV is located on a 332-acre main campus and two satellite campuses in dynamic Southern Nevada. For more information, visit us on-line at:

This position is responsible for developing and managing the university's social media strategy (specifically for UNLV Advancement and Athletics). This includes coordinating with stakeholders across campus to enhance and protect the university's image and reputation, increase brand equity and awareness, build relationships with external stakeholders and promote the university's mission in all social media platforms.

The social media director sets the tone, philosophy and strategy for the university's Web 2.0 efforts, gains appropriate buy-in, and then communicates with internal stakeholders. This position is also responsible for drafting policy and offering the campus guidance and best practices. The social media director will be called on to speak publicly as a thought-leader on the university's social media strategy as well as emerging social media trends and general best practices.

The social media director drives, monitors and responds to UNLV social media activities. This position develops social media campaigns and manages day-to-day activities, including editorial writing, e-newsletter management, community outreach efforts, promotions, advocacy, etc. This position actively seeks to build a network of university ambassadors, advocates for the university, and engages in dialogue and answers questions where appropriate. This position is also responsible for setting benchmarks and measures to analyze, review and report on the effectiveness of campaigns.

This position will report to University Communications and UNLV Athletics.

For further information and to apply to this job visit the following link: